Bringing Ziggy to Life in 3D

iBlum needed a hero animation to introduce Ziggy, a character inspired by its logo, embodying wonder, transformation, and discovery.

Brand Identity
Brand emblem design from the i & B letters
Brand Identity Design
Strategic identity designs based on market insights
3D Visualization
Stylized character & Stylized 3D animation
3D Visualization
Photorealistic 3D renderings for products and environments
Logo Animation
3D Logo reveal animation based on the storyboard from the agency
Logo Animation
Dynamic logo animations that reflect the brand identity

THE CHALLENGE:

iBlum needed a signature animation to introduce Ziggy, a character derived from its logo, representing growth, transformation, and discovery. The animation had to establish Ziggy as a recurring brand figure while visually reflecting iBlum’s ability to unlock insights and illuminate ideas. Additionally, sourcing and editing the right licensed music was crucial to enhancing the storytelling and emotional impact.

For the full experience, watch the video in full screen with sound!

THE SOLUTION:

  • Character Development: Modeled Ziggy in 3D, refining its motion, expressions, and interactions to bring its personality to life.
  • Storytelling Refinement: Adjusted the original storyboard to improve pacing and engagement while staying true to the brand’s core themes.
  • Visual Effects & Motion: Integrated light, motion trails, and interactive elements to symbolize learning and discovery, reinforcing the iBlum identity.
  • Music Selection & Editing: Carefully sourced and edited licensed music to complement the animation, ensuring a seamless blend of visuals and sound.

THE IMPACT:

The final animation successfully positioned Ziggy as iBlum’s visual ambassador, seamlessly integrating into its website, app, and brand communications.
The fluid animation, dynamic lighting, and immersive storytelling, combined with the perfect soundtrack, create an engaging experience that captures iBlum’s vision.