“Design isn’t decoration. It’s responsibility. Every choice, color, type, layout, either strengthens a brand or weakens it. After years of building identities, packaging, digital systems, and managing teams across agencies, corporates, and studios, I’ve learned that good design holds. It communicates clearly, scales properly, and doesn’t need to shout. My job is to make sure it does exactly that.”
Creative
I began designing at fifteen. My first logo, created for my swim team, ended up on a billboard. That moment showed me the power of design and set the course for everything that followed.
I earned my bachelor’s degree in graphic design from one of the top universities in my country. I started my career as a junior art director at two of the most respected ad agencies in my city. It was fast, demanding, and formative.
Later, I moved to Istanbul and worked as a senior and then creative director. During those years, I created brand identities and rebranded multiple multi-billion dollar products and companies, including work for global giants like Unilever and P&G. Many of those projects earned national and international design awards across branding, packaging, and product innovation. I learned how to create for scale and how to bring precision and clarity to every part of a brand system.
Hayat Group, a leading FMCG corporation, offered me a position as Chief of Design. For five years, I worked directly with brand managers in the marketing department. I led a design team of over ten people, including eight in-house creatives and remote designers overseas. I launched and maintained many products and travelled internationally for launches, hiring designers, ensuring that all packaging, print, and visual communications reflected the core identity and standards of several multi-billion-dollar brands.
Afterwards, I established my own design office in Istanbul and continued to work with large clients across branding, packaging, and digital platforms.
For the past ten years, I have lived and worked in Toronto. I continue to collaborate with agencies and companies that value creative branding and creating award worthy designs.
This portfolio reflects how I create, how I think, and how I see design.
AWARDS
