XM
EXPERIENTIAL
MARKETING
For brands at the top
and those on their way.
I told them “I can do it.”
When Commersive discovered my work through an agency project, they approached me with a unique challenge.
At their Toronto office, their team shared their vision inspired by Beeple’s Human One, they wanted to bring this dynamic art medium into Experiential Marketing but they had no idea how to make it work technically.
I told them, “I can do it.” And I did.
See the full process and final result in my XM case study.
Agency/Client: Commersive
Brand: Christian Dior
Work: Unique Public 3D Experiential Marketing
Curved screen for a curved space
Whether you are looking for a new outfit, a new gadget, or a new appliance, we have it all at unbeatable prices.
Night Time / Not in use use
Functions as a digital aquarium when it is not used or certain times of the day.
Brand: Baylor University
Agency/Client: Commersive
Visual Concept, 3D Animation & Presentation: Akin Tangun
School Hours
Functions as a digital interactive board for informations about school and sport
Brand: Baylor University
Agency/Client: Commersive
Visual Concept, 3D Animation & Presentation: Akin Tangun
Real size 3D Products in Action
I presented this concept to Dyson Canada in their Toronto Office. 3D interactive showcase of their products and their features.
XM Experience 3D Presentation
Designed as a immersive 3D interactive showcase, this experience creates the illusion of looking inside the box. When users stand at the designated point, the perspective shifts to seamlessly align with the interior 3D animation.
Brand: Dyson
Agency/Client: Commersive
Visual Concept, 3D Animation & Presentation: Akin Tangun
3D Interactive Animation (Interactive Screen)
This video was created specifically for presentation purposes, so it may appear slow. I adjusted the pacing to align with my talking points for Dyson Canada’s brand managers.
Brand: Dyson
Agency/Client: Commersive
Visual Concept, 3D Animation & Presentation: Akin Tangun
Huge Interactive Screen for Mercedes Canada
Visitors can select the model, color, wheels and build the car of their dreams in a 3D environment in real time.
Home Screen
This widescreen display is designed for wall mounting, allowing visitors to interact and experience features like seeing the model illuminated at night.
Brand: Mercedes Canada
Agency/Client: Commersive
Visual Concept, 3D Animation & Presentation: Akin Tangun
Color & Wheel Change In Real Time
Visitors can tap a paint bucket to change the color or switch tires with a single touch, triggering a dynamic 3D animation that creates a unique and immersive buying experience.
Brand: Mercedes Canada
Agency/Client: Commersive
Visual Concept, 3D Animation & Presentation: Akin Tangun
XM PRODUCT DESIGN: XANADU
Client: Ulta Beauty (US)
Agency/Client/Product Name: Commersive
Concept Design: Akin Tangun
Structural Technical Design: Dan Calle
3D Modellings & Animation: Akin Tangun
Presentation: Akin Tangun
Ask for more details.
3D Animated Presentation
for George Washington University
Interior & Exterior Modelling & Animation to showcase the impact of having a big screen.
Interior and part of the exterior are modelled using the technical drawing supplied from George Washington University.
This widescreen wall display is designed for wall mounting, allowing visitors to see from inside and outside. These screens are technologically designed to be extra visible under even sun light conditions. We needed to showcase this in 3D animation before they make a purchase for a new wall screen.
Brand: Baylor University
Agency/Client: Commersive
Visual Concept, 3D Animation & Presentation: Akin Tangun
Experiential Marketing for a Bookstore
Digital interactive screen & a bench concept design for the bookstore which is part of the library library of Baylor University
Turn table of the structural design
Kiosk and bench design for Baylor University. Students can use the bench while waiting for their book to come which they ordered from the book shaped kiosk designed for the students ease of use.
Brand: Baylor University
Agency/Client: Commersive
Visual Concept, 3D Animation & Presentation: Akin Tangun
3D Showcase of the structure inside the interior
3D animation is showcasing the experience.
Brand: Baylor University
Agency/Client: Commersive
Visual Concept, 3D Animation & Presentation: Akin Tangun
It All Starts With a Consultation!
No need to complicate things,
just send a message and I’ll get back to you.
akin@tangun.ca