HOW I GOT INVOLVED
They needed a tech-savvy 3D designer who could bridge creativity with innovation.
Right after I finished a 3D animation work for a design agency called Borealis I got an email from one of their partners that they suggested me for a fellow company who were focused on Digital/Tech Experiential Marketing. I’ve been told they have a project and they needed a very competent 3D artist who can create a unique work.
I’ve met at their Toronto office, they have 8 people on the meeting room, designers, marketing, tech people, you name it. After the introduction they’ve introduced me to Human One.
They wanted to use this art medium as Experiential Marketing for their high end customers. They said their designers and 3D artist spent couple of weeks and couldn’t figure out how to replicate it.
I said I can do it.
HOW I APPROACHED
I created a 3D World inside a 3D world
I had no idea how that worked frankly, I just knew it can be done.
I tried a few methods that didn’t work then I decided to create a virtual box that represents the real build and I created a 3D animation inside it to test my hypothesis.
Here is my first phone recording that I used to explain to their Creative Director the mechanism and what needs to be done.
I asked their Tech people to gather 4 screens and a computer with the right specs and a constant speed rotation motor. While they were building the prototype I was working on solving the mystery.
HOW I GOT INVOLVED
I Copied “Human One” scene for my tests
Human one was impressive, my mission was to replicate this multimillion dollar, one of a kind artwork.
So I started a free model from Mixamo and downloaded a free walk cycle to create a demo scene and branded with my client Commersive. It needed to have a top and bottom objects to see the effects so I created a 3D scene with metal bars for the top and organic colorful grass for the bottom for variation and also to compare how close I could get to Human One.
TESTS
The secret of the magic box
I took this video with an excitement, when it worked good enough for the first time, I wanted to yell “IT”S ALIVE!” …you know, like in the movie.
ALMOST THERE
Testing With
The Brand Video
After my simple walking 3D animation worked successfully, I started testing with the real project which I’ve been asked to showcase a lot of effects that make you feel immersive so I designed a smoky atmosphere and added lots of lights into the scene.
Maybe too much smoke effects… but in person it worked. It was a really immersive experience.
CONCEPTUAL
Structural
Design
This Immersive experience do not work 360 degrees unfortunately, so I designed a structure not only can be foldable for easy installation but also can hide the back and the sides, so experiencers are forced to look from a certain designated area.
HAPPY ENDING
Immersive Unique Experience
It All Starts With a Consultation!
No need to complicate things,
just send a message and I’ll get back to you.
akin@tangun.ca