Work / Brand Identity / Beni
Fresh apple slices, in a name you can bite.
Beni is a snack of fresh apple slices by Beni Foods. I drew its logo and carried it onto the packs, the editions for children and the boxes the fruit travels in.
Packaging
The fruit, seen through the bag.
The front says it plainly: %100 Doğal, taptaze elma dilimleri. One hundred percent natural, fresh apple slices.
A clear window cut on a slant shows the slices themselves under a printed whole apple, red for the red apples and green for the green. The logo and the red label stand down the left edge, where they stay on every pack in the range.
the window is cut on a slantThe logo
Four letters, stacked like a fruit.
The name is set as two short rows, BE over NI, in soft, round letters that lean into each other. A green leaf grows from the top, and the letters run from orange into red the way an apple's skin does.
It holds up in one colour too: in white on red kraft it is still the same apple.
a leaf, not a dot
Brand sheet
Beni, at a glance.
Logo
Colour
- Leaf green#509B4A
- Apple orange#C65D2A
- Apple red#C62C2F
Sampled from the photographed logo, not the published values.
Type
%100 doğal, taptaze
Fredoka Claims and headlines
ELMA DİLİMLERİ
Oswald Labels, in capitals
The wordmark itself is drawn, not set.
Licensed editions
Frozen and Spider-Man, on the same slices.
Editions for Disney's Frozen, Karlar Ülkesi in Türkiye, and Marvel's Ultimate Spider-Man. The character takes the front of the bag, and the Beni logo and the label keep their place on the left edge, so a parent still knows the product at a glance.
same edge, same label
Delivery boxes
Green and red, on plain kraft.
The carrying boxes are plain kraft with a band of the brand's green or red. The band rises above the box as a rounded tab punched with three holes, with the logo in white and the web address at the foot.
three holes, one tabPoint of sale
A smiling apple, by the machine.
In the shop the slices are sold beside a roll-up banner and from a vending machine dressed in the brand: green at the top, a field of red apples at the foot, and one apple with a wide grin carrying the message.
one apple, grinning