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Work / Packaging / Duru

Soap that shows its ingredients.

Duru is a soap and shower gel brand. I worked on its packaging at OIT: liquid soaps, shower gels and bar soaps.

Liquid soap

Fruit and milk, poured together.

Each bottle shows its fruit split open in a swirl of milk, one colour per flavour, under the purple logo.

Four Duru liquid soap bottles
Duru Looks

Palette

The palette of the work.

Colour

  • Sapphire#3961A5
  • Amber#CD7548
  • Ruby#7D1933

Colours sampled from the work, not a published palette.

Type

Aa

Duru Shine

Fredoka Names

Aa

Ruby, amber, sapphire

Nunito Variant names

Shower gel and soap

Jewel colours, a jewel shape.

Duru Shine comes in faceted bottles in sapphire, amber, ruby and violet, each with a gem on the label, and the bar soaps follow in pastel.

Four Duru Shine shower gel bottlesa gem on every label
Duru Shine
Pink and blue Duru bar soaps
Bar soap

Akin Tangun

Toronto, ON

akin@tangun.ca