Work / Packaging / Familia

Paper towels, with a family of penguins.

Familia is a range of tissue and paper towel packs. I designed the packs: a script logo, a colour for each scent, and a penguin family on the towels.

The range

A colour for every scent.

Each pack takes the colour of its scent, peach, rose, lilac, blue, and the white script logo sits on it the same way every time.

Familia packs in orange, pink and white with a penguin — Scents

Familia packs in purple and blue — More scents

Palette

The palette of the work.

Colour

Rose red#B94A43
Ink blue#343960
Sun#D2B64A

Colours sampled from the work, not a published palette.

Type

familia

Pacifico The name and variants

4 rolls, 3 ply

Nunito Pack details

The penguins

A family on the towels.

On the paper towels a penguin family in aprons and chef's hats does the kitchen work, which tells you what the towels are for before you read the pack.

Familia paper towels with penguin chefs — Paper towels

Familia packs with a rainbow — The family range

Paper towels, with a family of penguins.

A colour for every scent.

A family on the towels.

Akin Tangun