Work / Packaging / Frito-Lay

Snack packs for the shelf.

Packaging for Frito-Lay snack brands: Tostitos, Cheetos and Doritos bags and boxes, each flavour with its own colour and its food in front.

The bags

Each flavour, its own colour.

Every bag leads with its brand's logo and puts the snack itself in front, so the flavour reads before the words do.

Palette

Colour

Colours sampled from the work, not a published palette.

Type

Dinamita

Lilita One Flavour names

Flamin' hot

Barlow Condensed Callouts

In 3D

Each pack was also shown as a 3D scene, the bag standing with its chips spilling out in front, the way it would be shot for an ad.