Akin Tangun/Portfolio/Xanadu
A smart shelf, built from modules.
Xanadu is a smart, interactive shelf system made of modules. I was briefed to create the concepts for it and led a team of tech and industrial designers. I designed the concepts, drew the logo and made the presentation film.
- Project
- Xanadu, smart modular shelving
- Presented for
- Ulta Beauty
- Role
- Concept design, team lead, logo, presentation film
- Team
- Tech and industrial designers
The brief
Shelves that can be rearranged, and that respond.
The brief was for shelf designs that are modular: units a store can put together in different ways. And smart: shelves with screens and interaction built in, so the display can do more than hold product.
I led the team of tech and industrial designers who worked on it.
The concepts
Panels that slide into place.
I designed the concepts and showed them in 3D, including the order the parts go together in, which is the thing a drawing cannot explain.
After the concept stage, the technical parts were altered by the lead industrial designer to make them buildable.
A panel sliding in
The graphic panel
The name
The logo, and the film that opens on it.
I drew the Xanadu logo and made the presentation film. The film opens on the mark, animated.
The Xanadu logo, animated