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Work / Experiential / Dyson Canada

A retail stand, shown at real size.

A real-size 3D presentation of a Dyson retail experience for Dyson Canada: the stand in its room, the product in lit display bays, and its features brought forward in motion. I created the visual concept, the 3D animation and the presentation, working with Commersive.

Real size

Sized against a real person.

The presentation opens on the stand in a room with a figure beside it, so the client sees it at the size a shopper would meet it. Then the camera moves in to the product.

The Dyson stand presentation

Palette

The palette of the work.

Colour

  • Timber#9C602F
  • Walnut#3E1D0E
  • Stone#B5A497

Colours sampled from the work, not a published palette.

The attract loop

A screen that earns a second look.

Across the stand runs a wide display in three lit bays. Its attract loop plays while nobody is touching anything: the vacuum turns in its timber bay, then the scene changes to a bright room.

The Dyson attract loop

Akin Tangun

Toronto, ON

akin@tangun.ca