Work / Product Visualisation / Frito-Lay Chips
Chips, built one by one.
The chips themselves, rendered in 3D for Frito-Lay's marketing at Schawk! Canada. Every curl, fold and twist is its own model, so a chip can be shown on its own, lifted out of a dip or tumbling through the air.
In a scene
Dipped, or in mid‑air.
Once a chip exists in 3D it can go anywhere a camera can't easily follow: held over a bowl of cheese dip, or caught mid-fall against a dark backdrop.
one model, any sceneThe shapes
Six shapes, each its own build.
Curled crisps, triangles, rolls, shells, twists and puffs. Each one has its own surface, seasoning and colour, and each is shown in threes, turned to a different angle.
