Work / Brand Identity / IVX
Three letters, woven as one.
I designed the IVX logo and animated it: three letters folded into one ribbon that reads I, V and X from top to bottom.
The mark
A ribbon that reads three ways.
Each stroke of the ribbon belongs to two letters at once, so the name is one shape, not three. It works in a single colour, mint or grey.
one ribbon, three letters
Brand sheet
IVX, at a glance.
Logo
Colour
- Mint#54C1A8
- Grey#6D6E71
Colours sampled from the logo, not the published values.
Type
Aa
IVX
Montserrat Headlines
Aa
One ribbon, three letters
Barlow Text
In motion
The ribbon folds itself.
In the animation the ribbon folds into the letters one bend at a time.
