Work / Experiential / Mercedes-Benz Canada
A showroom screen you can build a car on.
A large-screen experience for Mercedes-Benz Canada: pick a model, choose its colour and wheels, and turn it around in 3D. I created the visual concept, the 3D animation and the presentation, working with Commersive.
The experience
Six screens, one showroom.
The films walk through the experience in order: the home menu, choosing a vehicle, building the exterior, changing the colour, choosing wheels, and a top view of the car on its turntable. Pick a screen, or let them play through.
now showing: home menu
The stage
The star, lit like a stage.
The car sits on a timber turntable under a ring of light, framed by pillars that carry the three-pointed star. The menus stay quiet and set in a serif, so the car is always the brightest thing on the screen.
a ring of light, a timber floor
three models, seen from above