Work / Brand Identity / Next Big Thing
A red square that points forward.
Next Big Thing creates and recruits ideas that change how people live, then incubates them. I designed its logo, its corporate identity and its website.
The mark
One chevron, three stacked words.
A white chevron in a red square points the way, beside the name stacked in three condensed lines. Red carries the whole identity, from the folder to the phone.
it points forward
Brand sheet
Next Big Thing, at a glance.
Logo
Colour
- Signal red#E60005
- Graphite#3A3A3A
Colours sampled from the logo, not the published values.
Type
Aa
Next Big Thing
Oswald Headlines, condensed capitals
Aa
We incubate ideas
Barlow Text
The website
Ideas as light bulbs.
The site opens on a field of pencils turning into light bulbs, with small red squares rising from them like the mark, and lays out what the company does in numbered panels.
