Work / Brand Identity / Videocraft Studios
A studio name in the old hand.
Videocraft is a video and photo production studio. I designed its logo, its print collateral and its website.
The mark
Blackletter, with a frame inside it.
The name is set in a broken blackletter, the hand of old craft, with a thin rectangle drawn through the middle letters like a viewfinder. On its own, the V becomes the mark, with a red dot for the record light.
a frame, like a viewfinder
Brand sheet
Videocraft Studios, at a glance.
Logo
Colour
- Slate#3A3F4A
- Record red#E57376
Colours sampled from the logo, not the published values.
Type
Aa
Videocraft
UnifrakturMaguntia The name, sparingly
Aa
Video and photo production
Barlow Text and print
