Akin Tangun/Portfolio/Pasta Veneta
A supermarket pasta, dressed like a brand.
Pasta Veneta is the pasta brand of BİM, Türkiye's largest discount retailer. I designed its logo and the packaging for the range.
- Brand
- Pasta Veneta
- Retailer
- BİM
- Role
- Logo, brand identity, packaging
- Reach, estimated
- 12,500+ BİM stores
100M+ packs a year
The mark
Handwriting, wheat and a red ribbon.
The name is written as one flowing line in deep green. An ear of wheat lies over its last letters, and a red ribbon carries the word Nuovo above the first.
It is drawn to look like a signature, the kind a pasta maker would put their own name to.
The range
One green, every shape.
Every pack is the same deep green with a clear window, so the pasta itself tells one shape from the next. The logo sits in the same place on each.
