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Akin Tangun/Portfolio/Sex and the City Bags

PackagingVisual designLicensed accessories

A famous title, on a small card.

Packaging and visual design for a line of Sex and the City bags. The bag is the product, so the packaging is a header card and a clear sleeve: just enough to carry the name and let the bag be seen.

Brand
Sex and the City
Product
Bags, in four colours
Role
Packaging, visual design
Pieces
Header cards in gold and black
Sex and the City bags in red with gold and black header cards

The header card

Gold lettering, black lace and a skyline.

The card carries the title in gold over black, with a band of lace under it and the city's skyline cut along its top edge. It comes in two versions, one gold and one black.

The header card close up: the title in gold on black, with a lace pattern

The card, close up

Two red bags, one with the gold header card and one with the black

Gold and black

The range

Four colours, one card.

The bags come in black, tan, aqua and red. The card stays the same on all of them, so the range reads as one line.

The four bag colours in a row: black, tan, aqua and red, each with its header card

Have a brand to build?

Tell me about it.

A logo, a pack, a film or the whole identity. Write a few lines about what you are making and I will reply.

Write to Akin Toronto · akin@tangun.ca