Akin Tangun/Portfolio/Shabby Chic
Four scents, one family of flowers.
Shabby Chic is Rachel Ashwell's vintage, faded-floral lifestyle brand. For Hunter Amenities I designed a bath, body and home fragrance line under that name: the concepts, the illustrations and the packaging, from hand cream tubes to gift boxes.
- Brand
- Shabby Chic®
- Client
- Hunter Amenities
- Role
- Concept design, illustration, packaging design
- Range
- Four scents, named by the client: Majesty, Jasmine Jewel, Duchess, Bluebird
Concept rounds
Two directions before the one.
The first concept wrapped kraft canisters and silver tubes in bands of vintage floral, a different illustration for every scent. The second painted a single flower in soft watercolour over a pale ground.
Concept one
Concept two
The range
Each scent, its own floral.
The chosen direction gives each scent its own flowers and its own ground, held together by one ornate framed label and the Shabby Chic crest. Side by side they read as a family. Pick one up and it reads as a single gift.
Majesty
Jasmine Jewel
Duchess
Bluebird
The gift boxes
Made to be given.
Each scent has its gift box, with a ribbon pull tab and the same framed label. The packaging is finished in gold and silver foil, so the metal catches the light the way ink cannot.
The label, close up
The frame