Selected Work
Sütaş
Ayran
The work
A complete identity transformation for the ayran of one of Türkiye's largest dairy groups. Logo, packaging across every format, a 3D character mascot, and creative direction over the whole scope.
It is the kind of project a designer is measured by years later. The work shipped, and the identity designed here is still the one on shelves.
The scale it had to survive
Packaging design for a brand at this volume is not a styling exercise. It has to hold up across formats, print runs, plants and borders.
6M+
Units sold per day
As published by Sütaş
20+
Countries the brand is sold in
As published by Sütaş
$1B+
Dairy group by annual revenue
As published by Sütaş
One identity, every format
Bottle, cup and family jug. The same splash, wordmark and colour break had to read at arm's length on a shelf and at thumbnail size in an ad.
The mark
The Sütaş oval sits above an Ayran wordmark carried on a pour of ayran, with a halftone burst behind it. The pour is what makes the lockup work at any size: it gives the word a direction to travel.
The studio behind the brief
Türkiye's most established FMCG product branding and packaging design agency. “Most established” is the studio's own description of itself
Akin was hired by OIT to work on this project.
OIT is a specialist packaging studio, among the first in Türkiye to put industrial design and graphic design under one roof. Its work reaches shelves through the corporations listed here, which is the level this project was made at: national distribution, print runs measured in millions, and a brand the client cannot afford to have broken.
- 2004
- Founded in Istanbul, over twenty years of practice
- ~100
- Local and global packaging design awards, by the studio's own count
- 2007
- Red Dot Best of the Best, one of twenty-seven awarded worldwide that year
Best of the Best
Red Dot Award · 2007
One of twenty-seven given worldwide that year. Akin was one of the three designers on the team that won it.
Unilever
Three brands
Nestlé · Danone
Danone through Activia
Türkiye's own majors
And international groups operating in the region
OIT's work for Unilever brands: Knorr Çeşni and Algida Frootie
orhanirmak.comAlso for Sütaş: the butter
Akin designed this packaging too. A separate project for the same group, carrying its own Crescent & Stars of Packaging award.
What was delivered
- 01Logo
- 02Brand identity
- 03Packaging, all formats
- 043D character mascot
- 05Colour system
- 06Full scope creative direction
Client
Sütaş
Product
Ayran
Role
Identity, packaging, creative direction
Sector
Dairy, FMCG